A street team is a dedicated group of early supporters who help promote your work through word-of-mouth, social media, reviews, and community engagement. Whether you’re launching a book, a product, or a creative project, building a street team allows you to create authentic buzz, connect directly with your audience, and turn readers or customers into advocates. It’s not just about marketing—it’s about cultivating a trusted inner circle that grows with your brand and helps amplify your message from the ground up.